The ‘S’ Curve in Business – definition borrowed from Andrew Latham, Demand Media:
Businesses, or the products of businesses, that follow an S curve are characterized by a shallow start, where only early adopters and niche markets buy the product or invest in the company. Then they experience a rapid growth, and the product or business has a dominant position in the market. After the rapid growth, these businesses maintain a high performance level but with little growth, which often signals a mature but saturated market.
We see similar ‘S’ curve examples in cellphone/smart phone penetration in 3rd world markets, in Moore’s law where we are able to predict that the number of transistors we will be able to pack on a square inch of IC board will double every two years…and most recently we have…Uber!